Encinitas Patch Article

by Anastacia Grenda on January 13th, 2012

Shore Lines: An Iconic Opening at Pacific Station
December 29, 2010
Clothing boutique is the first tenant doing business at the new downtown mixed-use center.

By: Anastacia Grenda

From the street, Pacific Station may still look like a work in progress, but the first store, Icons Clothing Boutique, is already open for business.

Jenna Bruning's shop, which has been open for less than a week, is just off the courtyard and near the future restaurant Solace and the Moonlight Lounge. While her neighbors are still in various states of construction, Bruning's boutique already looks warm and inviting, thanks to an aqua, black and white color scheme on the walls, pretty chandeliers over the register counter, and racks and rounders full of clothing and accessories. Above a jewelry display hang portraits of her store's namesakes: style icons Jackie Kennedy Onassis, Audrey Hepburn and Grace Kelly.

Icons has been in business for 10 years, with previous locations in the Rancho Santa Fe Plaza and on Cedros Street in Solana Beach. Bruning—who is chic and elegant herself—says she chose to move her business to Pacific Station because of the increased foot traffic and proximity to fellow tenants such as Whole Foods Market. She adds that she's looking forward to building a new clientele here.

"We're very customer-service oriented," she says. "We're warm, friendly and we have good selections; we're a hands-on shop."

Bruning, who has a two-person staff, says Icons caters to women between 40 and 70 who are looking for stylish pieces rather than super-trendy items. Among the brands she carries are Joseph Ribkoff, David Cline, Tribal and Brighton. A lot of merchandise is under $100, with the most expensive items topping out at $250.

687 South Coast Highway 101, Suite 155, 760-632-7766, icons@nethere.com.
Shore Lines: An Iconic Opening at Pacific Station
Clothing boutique is the first tenant doing business at the new downtown mixed-use cen


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