by Anastacia Grenda on January 13th, 2012

Shore Lines: An Iconic Opening at Pacific Station
December 29, 2010
Clothing boutique is the first tenant doing business at the new downtown mixed-use center.

By: Anastacia Grenda

From the street, Pacific Station may still look like a work in progress, but the first store, Icons Clothing Boutique, is already open for business.

Jenna Bruning's shop, which has been open for less than a week, is just off the courtyard and near the future restaurant Solace and the Moonlight Lounge. While her neighbors are still in various states of construction, Bruning's boutique already looks warm and inviting, thanks to an aqua, black and white color scheme on the walls, pretty chandeliers over the register counter, and racks and rounders full of clothing and accessories. Above a jewelry display hang portraits of her store's namesakes: style icons Jackie Kennedy Onassis, Audrey Hepburn and Grace Kelly.

Icons has been in business for 10 years, with previous locations in the Rancho Santa Fe Plaza and on Cedros Street in Solana Beach. Bruning—who is chic and elegant herself—says she chose to move her business to Pacific Station because of the increased foot traffic and proximity to fellow tenants such as Whole Foods Market. She adds that she's looking forward to building a new clientele here.

"We're very customer-service oriented," she says. "We're warm, friendly and we have good selections; we're a hands-on shop."

Bruning, who has a two-person staff, says Icons caters to women between 40 and 70 who are looking for stylish pieces rather than super-trendy items. Among the brands she carries are Joseph Ribkoff, David Cline, Tribal and Brighton. A lot of merchandise is under $100, with the most expensive items topping out at $250.

687 South Coast Highway 101, Suite 155, 760-632-7766,
Shore Lines: An Iconic Opening at Pacific Station
Clothing boutique is the first tenant doing business at the new downtown mixed-use cen

by Jamie Dickerson on January 13th, 2012

ICONS Clothing Boutique


ICONS Clothing Boutique has earned its name because it has become an icon in women’s fashions of North County. Jenna Motta is the woman behind the scenes who brings all the fabulous clothing to this hip store. Originating in Solana Beach and Rancho Santa Fe for the past ten years, Jenna has read the needs of her customers. She says, “ICONS is for the woman who doesn’t want to shop in her daughter’s store nor in Chico’s. I carry trends, not trendy clothing. We reach customers around the ages of 45 to 65 to give them clothing with style. We carry jeans to dresses for parties. We also offer outfits for our business casual clients. We carry all wardrobe necessities from the ankles up!” ICONS, the clothing boutique carries over 150 brand names such as Brighton, Joseph Ribkoff, Kut Denim, Echo scarves and La Vie Parisienne jewelry.

ICONS is now located in the new Pacific Station on South Coast Highway 101 Encinitas. The new store is exactly what Jenna envisioned, a classy, colorful, inviting space. Take some time to check out the brand new ICONS boutique to find a special item for yourself or a gift for that loved woman in your life!

Jenna is excited to celebrate her 10th year anniversary of ICONS. She is very thankful for her great clients who always join the annual fashion shows, trunk shows and charity events.

687 South Coast Hwy 101
Ste 155
Encinitas, CA 92024
760.632.7566 FAX
Jenna Motta

By: Jamie Dickerson

by Wehtahnah Tucker on January 13th, 2012

Downtown Encinitas sees businesses booming

By Wehtahnah Tucker

Aug 04, 2011 • 2 views • 0 comments

ENCINITAS — The number of service and goods merchants that have relocated to downtown Encinitas is growing by leaps and bounds. The city has become a major commerce destination while maintaining its charm and unique character — two of the main reasons cited by relocating businesses.
From boutiques to branding agencies to high-end skin care destinations, downtown Encinitas has become the optimal headquarters for growing businesses according to several merchants who have made the move. With the influx of specialty merchants choosing downtown Encinitas as a place to call home, the variety of goods and services continues to increase.
Icons, a clothing boutique established 10 years ago, with previous locations in Rancho Santa Fe and Solana Beach, opened Dec. 23, 2010 in the new Pacific Station plaza. Thanks to an established clientele and an increasing number of loyalists, the shop is thriving.
Owner Jenna Motta said she chose to make the move to propel her business to the next level. Motta is hoping to increase foot traffic at the boutique and exposure to new local clients and visitors alike.
“Downtown is a destination,” she said. “This location really creates a town center feeling.”
Naming her boutique in honor of famous women in fashion such as Jackie Kennedy and Audrey Hepburn, Icons sells women’s clothing, accessories and jewelry, placing a huge emphasis on friendly customer service and quality merchandise.
“We strive for one-on-one customer service,” Motta said. “We help to define a woman’s style and achieve her styling goals.”
Icons caters to women with mature tastes who are “trend-conscious but not trendy,” according to Motta. With over 100 different lines represented in the store the tasteful, quality clothing achieves an all around boutique atmosphere that continues to thrive in its new downtown location.
Parallax, a branding and interactive agency recently relocated to a storefront location at 555 Second Street. Owners Jonathan Hanwit and his wife, Guusje spent seven years building the business in San Diego before making the move. After six months searching for the perfect site, Hanwit said he hit “pay dirt” in downtown Encinitas.
“It had the right energy, the right mix of businesses,” he said. “For us it was the right fit of art and culture.”
When the couple moved to Leucadia last year they sought a suitable location that provided both a creative space for the design studio and to serve as a professional meeting destination.
“With clients such as Qualcomm and La Jolla Country Day, it’s a treat for them to visit us here in our studio,” Hanwit said. “It’s also nice to be able to ride my bike to work and go for a surf or a swim during lunch.”
The new location of the business is indicative of the bulk of the work that the business endeavors.
“The majority of our projects in the last two or three years have been about making a positive impact on society,” according to Hanwit. “We come up with the look and feel that connects a client to their audience.”
Many of the clients include educational institutions, such as the San Diego Community College District and can last in duration anywhere from three weeks to nine months.
“We have six regular staff combined with up to 10 freelancers at any given time,” Hanwit said. “This is a good environment for us to do what we do.”
Another unique business that is making a big impression on locals and visitors is NuboNau, a natural and organic skincare boutique that opened its doors at 553 S. Coast Highway 101 in March of this year. With an international collection of products to choose from, skincare specialists tailor each consultation to the client’s individual needs.
The business does booming Internet sales of hard to find product lines, but it is the special attention to clients in a one-on-one setting at the peaceful boutique that allows the customer to truly experience the full range of pampering services.
“One of the comments I hear most is that people are just overwhelmed with how many different products we have,” said manager Sophia Castillo.
Partners Hazel and Phil Walker created the NuboNau “concept” while still residing in England in 2007. Following the couple’s emigration from the United Kingdom to the United States and their subsequent arrival in San Diego, NuboNau opened its first retail shop in Carlsbad in 2009.
“In the Forum, there was limited space so that we couldn’t provide the specialty facials that clients were asking for,” said marketing manager Clemence Coussy.
With most of the boutique’s clients residing in Encinitas, making the move to downtown was a natural fit. The health-oriented, healthy lifestyles of area residents also served as an impetus for relocating according to Coussy.
“The owners were driving by the location and though it provided the perfect exposure,” Coussy said. “Here you feel like you’re able to express who you are as a boutique and as a retailer.”

Posted on January 13th, 2012

ICONS, the clothing boutique, located in downtown Encinitas offers quality merchandise and top-rate customer service. ICONS owner, Jenna Motta, and staff are exited for the opportunity to serve new/old customers who come to Pacific Station for any reason.
Jenna Motta has been in the clothing business over 10 years. ICONS recently relocated from Rancho Santa Fe Plaza. She has created a clothing boutique, offering quality merchandise with the highest level in customer service. ICONS sets itself apart from ALL other boutiques in that they sell to that in-between women. ICONS customer does not shop at the teenage boutiques and has not graduated to Chico’s. It’s that boutique that caters to the in-between women looking for style, quality and the latest fashion trends that actually fit her figure.

ICONS is a routine stop for women in the North County, desiring the latest fashion, without traveling to the dreaded mall. At ICONS you will find name brands, such as Joseph Ribkoff, Kut denim, Brighton jewelry & accessories, Tribal, Davis Cline, and many more. Following the latest fashion trends and a convenient location equates to a win-win situation for the ICONS customer. With all the advantages of location, selection, and service, ICONS customers will enjoy a relaxed and comfortable approach to clothes buying. Jenna and her staff add a true sense of customer service with their knowledge of trends, sense of style, and commitment to maintain the personal touch a woman needs when choosing her fashion.

ICONS often offers trunk shows, sample sales and is actively involved with local charities and community events. From Casa de Amparo to the Downtown Encinitas Main Street Association (DEMA), ICONS feels giving back to the community is simply a part of good business practice.
Come in, look around, and support a local boutique set apart from others. ICONS located at Pacific Station in downtown Encinitas. We look forward to helping you find “clothing for everyday of your life!”

Open 7 days, 687 S. Coast Hwy 101 Encinitas 760.632.7766



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