Since 2001, women in the San Diego county area have trusted ICONS Boutique as a premier personalized shopping resource for finding the perfect outfit, getting out of a style rut, and an honest opinion of what styles work for their shapes.

The brains and style behind the boutique is fashion savvy owner, Jenna Motta. She always dreamed of owning her own business and bringing her love of apparel to the community. When opportunity struck almost 20 years ago, she named her apparel paradise ICONS for the women who helped shape her own sense of style: Audrey Hepburn, Jackie O, and Grace Kelly. These ladies lived in a world where boutique shopping meant a personalized service for each lady, which is exactly what you can find here!

Jenna is a native to the area and adores making lasting relationships with her clients. The first locations of ICONS was in Rancho Santa Fe all those years ago, and she very proud to say clients from her first year in business still rely on her for their styling needs. A few years later, the boutique moved to Encinitas and the business grew an established following of business women, charity leaders, and family women. Now you can find us in our sunny location with great parking in Solana Beach!

Whether you are looking to spruce up your wardrobe or find the outfit to turn heads at an important event, Jenna and ICONS are here to help you. 

Share this post